Viewd from communicative strategy, the effective catalogue content of technical aids for home care both at home and abroad was examined through group interview and analysis by creator・planner. The effective catalogue includes the following content: 1. a cover with a category name of articles or a photo showing the articles, 2. a TV personality chosen linked with commercials, 3. a table of contents, 4. a list of articles, 5. standardized design format on each page, 6. presentation of one article on one page or on two facing pages, 7. use of photos and illustrations, 8. examples of combination with marginal goods, 9. presentation of a company and its managerial philosophy, 10. presentation of a user or an attendee together with the article, 11. presentation of a user and the scene of use, 12, few letters, 13. big letters, 14. concise and plain explanation of function.